
(Photo left) No matter how beautiful the boat in the picture is, if you can't see it you most likely will never buy it.
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Media Buying is just as important to the media plan as any facet.
We've seen buys by very large agencies and were amazed at how much they paid for ads. In one case a top 3 soft drink company was at a rate 3 times higher than ours. Plus, their buy included a bad day part.
How can you compete if you're letting your competitors get 3 times as many ads for the same budget? You just can't.